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Articles by 老挺
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The World Has Changed, Why Haven't You? — Changes in 2017 That Could Impact the Consumer Market
This article discusses various changes in 2017 that could significantly impact the consumer goods market, including the rise of Chinese consumers on the global stage, the formation of a unique market environment in China, the need for Chinese brands to develop their own characteristics, and the rapid increase in labor costs. It emphasizes that companies must adapt to these changes to remain competitive.
老挺How Can a Company Turn Around? For Those Markets That Have Been Through the Wringer (Part 2)
This article is authorized for publication by the WeChat public account "Weizhi". The vastness of the Chinese market is irresistibly attractive to almost all consumer goods companies. Companies hope to occupy more regional markets as quickly as possible, leading to wave after wave of regional market coverage offensives. However, the complexity of regional markets often far exceeds the expectations of decision-makers. If a company is not careful, it can fall into the awkward situation of "neither scale nor profit." At this point, various problems come thick and fast: terminal products lacking "care" sell even worse; channel customers are worried and "waiting with money in hand"...
老挺