Consumer & Categories
Former 'Snack King' Rolls Up Its Mat for Winter
On November 27, Bestore announced its largest price cut in 17 years, reducing prices on 300 hot-selling products by an average of 22%, with a maximum reduction of 45%. This was followed by a public dispute and lawsuit with snack discount chain Zhao Yiming Snacks. These signs indicate that Bestore, once proud of its premium snack positioning, must now lower its profile and make changes to survive. Founder Yang Yinfen previously stated in an open letter: 'Bestore must reduce costs and make prices affordable. If everyone thinks it's too expensive, we must change, or we will die.'
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