E-commerce & Instant Retail
The Future of Live Streaming Is Not Live Streaming
A young man planned to quit his streaming career during the 2017 Spring Festival holiday, but on the third day before his planned shutdown, traffic surged unexpectedly, so he continued. That man was Li Jiaqi. Live commerce has become a trillion-yuan market, with capital, brands, MCNs, and streamers flooding in, but its future extends far beyond selling goods.
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