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Articles by 刑仁宝
Browse 2 New Distribution articles by 刑仁宝.
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As the Beverage Peak Season Arrives, How to Win the Cooler Battle?
During the annual June-August beverage sales peak season, coolers become the key battleground for beverage manufacturers. This article discusses strategies for winning the cooler war, including focusing resources on high-potential outlets, leveraging existing coolers, optimizing in-store displays, and adopting innovative technologies and incentive programs.
刑仁宝Practical Guide | Terminal Policy Design: Sell More, Earn More!
As 2020 draws to a close, regional supervisor Xiao Zhang drafts a New Year promotion plan: sales target of 10,000 cases, promotion from Jan 1-15, 2020, targeting 500 core outlets, with purchase rewards and display rewards. The business manager points out issues, especially for new products, and teaches Xiao Zhang about terminal promotion strategies, including the difference between purchase rewards and sell-through rewards.
刑仁宝