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Articles by 波旬
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After Years in Marketing, Still Don't Know What the Marketing Thinking System Model Is?
The term 'heartfelt' is frequently mentioned lately, and some colleagues criticized as not being heartfelt are puzzled why their seriousness is still seen as insincere. This relates not only to attitude but also to thinking—you might lack a marketing thinking system. The marketing thinking system determines and runs through a marketer's entire career, so every marketer should understand and learn it. What exactly is the marketing thinking system model?
波旬Essential Reading List for Learning Marketing: How Many Have You Read?
Frequently, friends in marketing ask on our official account what books and websites they should consult to systematically learn marketing. Today, we recommend an article by Zhihu user Bo Xun, which we believe will help marketing professionals systematically build their knowledge framework. Let's start with the first book.
波旬