Brand Marketing
How Laocunzhang Achieved 6 Billion in Sales with a Bare-Bottle Liquor?
Laocunzhang is another industry anomaly in the mass liquor era besides Niulanshan. Because it is not a listed company, it is not easily noticed and exploited by the keen capital market early; also because its selling price is lower than Niulanshan, it is regarded as an un-copyable outlier by most mainstream enterprises in this industry that pay taxes in a standardized way. However, after multiple verifications, the author speculates that its actual sales may be astronomical. Considering multiple factors such as reasonable avoidance of low-end liquor tax burden, authorized remote filling, and sales discounts, several industry experts speculate that the actual shipment sales may be close to 6 billion...
刘义军