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Articles by 曾文忠 陈行军
Browse 8 New Distribution articles by 曾文忠 陈行军.
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Dealer Product Management: Mastering These Tables Makes It All Clear
Many dealers, especially traditional FMCG dealers, rarely use data management tools in their daily operations, leaving them unaware of which products are profitable, which are not, which are losing money, and which have no market potential. This article provides several data management tables that dealers can use to track sales, accounts receivable, and channel profitability, enabling them to make informed decisions and improve operational efficiency.
曾文忠 陈行军Dealer Product Management: Master These Tables and Everything Will Be Clear
Many dealers, especially traditional FMCG dealers, rarely use data management tools in their daily operations, leaving them unaware of which products are profitable, which are losing money, and which have no market potential. Even dealers with large scale, good profits, professional teams, and monthly inventory and asset checks may still lack professional management. Based on over a decade of experience in the FMCG industry, the author shares several data management tools to help dealers.
曾文忠 陈行军5 Product Management Reports Distributors Should Review Weekly
Many distributors, especially traditional FMCG distributors, rarely use data management tools in their daily operations, leaving them unaware of which products are profitable, which are not, which are losing money, and which have no market potential. This article introduces several data management tools to help distributors professionalize their operations.
曾文忠 陈行军Distributors Choosing New Products: Remember to Complete These Ten Steps Before Making a Decision
How to pick a potential product or a hit product? How can distributors develop a discerning eye? It's not difficult! Just remember the following ten steps. (This discussion only covers distributors of alcoholic beverages and drinks in the FMCG sector.) First, know yourself. Distributors must act according to their capabilities when accepting new products. Consider whether you have surplus funds, channels, warehouse space, delivery capacity, manpower, social connections, market reputation, etc. Is your scale at a bottleneck? Do you have ambitions for further growth? Is there still large market space locally? Can you operate in larger regions or more categories? Does your main business rely entirely on the manufacturer or yourself?
曾文忠 陈行军A Few Case Studies: What Refrigerated Distributors Should Do!
Refrigerated foods are those stored, transported, and sold at 0°-10°C with a shelf life of up to 30 days, including dairy and juice products. This article focuses on low-temperature dairy products. Unlike ambient beverages, these require strict temperature control and have short shelf lives, making them prone to spoilage. For new distributors entering this market, the challenges are numerous. This article offers practical guidance through real case studies, covering product selection, channel development, relationship maintenance, and consumer habit formation.
曾文忠 陈行军Ten Steps Before Choosing a New Product: A Guide for Distributors
This article, originally from the WeChat account Jinxiaoshang, emphasizes the importance of rational analysis when distributors select new products. It outlines ten critical steps, including self-assessment, market conditions, manufacturer support, product selling points, profit margins, product movement, operational methods, launch channels, success cases, and market visits, to help distributors avoid failures and identify potential bestsellers.
曾文忠 陈行军Evergrande Spring: Dreams Are Fine, but First Survive the Sell-Through Hurdle
Last month, reports emerged of layoffs and sales company mergers at Evergrande Spring, followed by Evergrande Property's 2014 results showing cumulative investments of 5.54 billion yuan in mineral water, 570 million in grain and oil, and 310 million in dairy, totaling 6.42 billion yuan, with none yet profitable. Chairman Xu revealed 1.3 million retail points, a 20,000-person sales team, and 767 water sales companies, while official data showed a 2.37 billion yuan loss in water last year. The article argues the real issue is sell-through and turnover, offering three suggestions: price water affordably (380ml at 2-2.5 yuan, 500ml at 3 yuan), leverage property management as a key advantage, and drop the 'Changbai Mountain' single-source narrative to reduce logistics and marketing costs, focusing on regional markets.
曾文忠 陈行军Dealer Product Management: Mastering These Tables Makes It All Clear
Many dealers, especially traditional FMCG dealers, rarely use data management tools in their daily operations, leaving them unaware of which products are profitable, which are not, which are losing money, and which have no market potential. Even if some dealers have large business scale, good profits, professional teams for target tracking, and monthly inventory and asset checks, these are far from professional operation. With over a decade of experience in the FMCG industry, the author summarizes several data management tools to help dealers.
曾文忠 陈行军