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Articles by 松露

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Brand Marketing

After 130 Years, Lee Kum Kee Finally Enters the Vinegar Market!

Lee Kum Kee, a century-old condiment giant, has quietly launched its first vinegar products in China, marking its entry into the fragmented vinegar market. The move is seen as a strategic effort to find new growth and potentially reshape the industry with premium, zero-additive offerings.

松露
Brand Marketing

Five Experts Diagnose: Is PepsiCo's Entry into the Apple Cider Vinegar Market an Opportunity or a Disaster?

After nearly two decades of development, apple cider vinegar drinks remain a niche beverage, but PepsiCo's sudden entry at this moment raises the question: can it stir up this lukewarm market and create waves? Five experts—Zhu Qiming, Zhang Ji, He Mu, Zhu Danpeng, and Zhang Feng—jointly 'take the pulse' of the situation.

松露