Articles by 原祎鸣

“Tastes Awful”: Is Nestlé Instant Coffee Choosing to “Lie Flat”?

For Nestlé, a 156-year-old brand, issues like substandard labels and short weights are minor ripples, but losing young consumers could be an iceberg. Despite the shrinking instant coffee market in China, it still holds a 70% share, with Nestlé maintaining 40% of that. However, Nestlé faces challenges from younger consumers and niche brands.