Articles by 张宁

Monitoring: The Knife That Destroys Sales

A well-known company's marketing management department planned to install GPS tracking systems on salespeople's smartphones to monitor their daily routes. After confirming the information, the author predicted a rapid loss of sales staff. Indeed, nearly 30% of excellent employees resigned, and another 30% expressed intentions to leave. The author explains the reasons—lack of trust, security, and freedom—and suggests replacing monitoring with motivation.