Consumer & Categories
As 50-Square-Meter Community Stores Fail One After Another, Can Hema's 5,000-Square-Meter Pre-Made Dish Store Model Work?
Recently, Hema led the establishment of a pre-made dish ecological alliance, and its CEO Hou Yi revealed that in October this year, it will open a Hema Fresh store with a brand-new category structure centered on pre-made dishes, covering about 5,000 square meters. Notably, C-end pre-made dish projects such as Shejian Yingxiong and Qudian have failed. So, can pre-made dishes work for the C-end? How much imagination space do offline pre-made dish stores have?
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