Brand Marketing
Adidas's 3 Billion Yuan Lesson: Uncovering the Digital Marketing Fog of 'Over-Investment'
A recent viral article in advertising circles, 'Adidas: We Over-Invested in Digital Marketing,' reveals that due to excessive spending on performance-based ads, Adidas loses at least 3 billion RMB annually, with even greater costs from neglecting brand building. This piece serves as a milestone warning for brands increasingly prioritizing visible digital marketing over long-term brand equity.
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