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Articles by 何己派
Browse 3 New Distribution articles by 何己派.
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1 Billion People Chew It Addictively, the 10-Billion-Yuan Areca Nut Giant's Amazing Rise!
The article reports on the regulatory crackdown on areca nut advertising in China, focusing on the leading manufacturer Kouwei Wang (Taste King). Despite its massive sales and aggressive marketing, the company faces challenges due to health concerns and a recent national ban on advertising.
何己派Why Is Want Want No Longer Popular with Young People?
Want Want, a beloved childhood brand, is at a crossroads due to weak new product launches, shrinking market value, and an aging brand image. Despite efforts to innovate, its performance continues to decline, and it faces challenges in adapting to changing consumer preferences and health trends.
何己派Taking on Red Bull: What Is Yili, the "Jack-of-All-Trades," Up To?
For Huanxingyuan, a functional beverage launched just months ago, competition from incumbents like Red Bull and Lehu is not to be underestimated. Your "stay-up-late神器" might need an upgrade. When it comes to functional drinks, Red Bull is the first brand that comes to mind, holding half of the domestic market. Unfortunately, its internal strife over trademark disputes has attracted new players. Four months ago, dairy giant Yili also set its sights on functional beverages, launching the energy drink Huanxingyuan, with the latest official word that "market feedback is currently positive." This is just a small step in Yili's broader cross-industry expansion.
何己派