Brand Marketing
Annual Sales of 3.1 Billion: Lai Yifen Turns a Small Category into a Big Brand! President Yu Ruifen Talks About Two Crises for the First Time
Lai Yifen, born 17 years ago from a humble nut shop, has grown into a chain brand with about 2,300 sales outlets, annual sales exceeding 3.1 billion yuan, and cumulative consumption of over 450 million person-times. It is now a leader in leisure snack chain stores. Among top leisure snack food companies, Lai Yifen is the only one that has not introduced large-scale venture capital or burned money on e-commerce. Facing fierce competition, Lai Yifen insists on its own path. Curious about its development model, we interviewed President Yu Ruifen.
顾鑫、司玉佩