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Articles by 清风明月夜
Browse 4 New Distribution articles by 清风明月夜.
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Under Economic Downturn Pressure, Which Distributors Are Hard to Replace?
During a recent training session for distributors of a French company in Ningbo, Zhejiang, a student asked which distributors are hard to replace under economic downturn pressure, especially with channel flattening and new retail becoming more prevalent. This article explores six types of distributors that are less likely to be replaced, including technical, brand, system, OEM, new-type, and category buyout distributors.
清风明月夜How to Solve the Difficulty of Distributors' Payment Collection?
Payment collection difficulties for distributors are an indisputable fact in the food industry. This article explores the various manifestations and causes of these difficulties and proposes strategies to solve them, aiming to help distributors overcome payment collection troubles and reduce operational risks.
清风明月夜How FMCG Companies Operate Short-Term Products for a 'One-Shot' Deal
Short-term products are so named because of their short characteristics: short product life cycle, short promotion period, short channel length, and so on. However, once a short-term product is hyped up, its advantages become obvious: it can quickly increase distribution and coverage, effectively attack competitors, and make a quick profit in the short term. Therefore, flexibly applying the marketing 4P strategy to guide the operation of short-term products has significant practical relevance.
清风明月夜How to Play 'Joint Operation' for Distributors? Three Models to Consider!
Generally, channel joint ventures in the FMCG industry led by manufacturers follow a four-in-one model: manufacturer-distributor-sub-distributor-retailer. However, in market operations, there is also a more 'alternative' channel joint venture model led by channel members at various levels. How do they operate? Let's explore their specific operational models.
清风明月夜