Brand Marketing
Yili, Mengniu, and Bright Dairy Raise Prices Collectively: Who Will Give Us 'Milk Freedom'?
As the Spring Festival approaches, domestic demand for dairy products continues to rise, but this year manufacturers have not only refrained from discount promotions but have instead raised prices across the board. Companies uniformly attribute the increase to a significant rise in raw milk prices and surging cost pressures. Yili, Mengniu, Panda Dairy, and One Cow Raised by One Person have all implemented price hikes to varying degrees, with some consumers reporting that a certain brand's 250g×24-box pure milk has risen from 60 yuan to 75 yuan per carton. Once upon a time, dairy companies that championed 'a cup of milk a day keeps Chinese people healthy' have now left many netizens lamenting, 'Can't afford to drink!'
郑瑞龙