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Brand Marketing

Heqizheng Innovatively Launches 'Chinese Herbal Tea Cola'! Herbal Tea with Fizz?

Heqizheng has launched a new product, Heqizheng Sparkling Herbal Tea, combining herbal tea with bubbles to target the younger market. The brand aims to differentiate itself in the beverage market and potentially upgrade the herbal tea industry through innovation.

食品君
Capital, Earnings & M&A

Uni-President Responds to Recall of Multiple Tong Daren Instant Noodles in New Zealand

According to media reports, on September 25, 2019, StVeyron Trading Ltd recalled multiple Uni-President Tong Daren instant noodle products in New Zealand due to undeclared allergens (soy, egg, fish, and sesame). Uni-President (China) Investment Co., Ltd. responded urgently, stating that the company never produced products for export to New Zealand and that the recall was due to unauthorized traders exporting domestic products privately.

食品君
Retail Formats

What Happened in China's Convenience Store Industry in 2018?

In 2018, China's convenience store industry continued to boom, with regional brands accelerating expansion and foreign brands speeding up store openings to compete in the increasingly crowded first- and second-tier markets. In Shanghai and East China, a convenience store war is underway, with early entrants upgrading and newcomers entering with more advanced concepts. Lawson is about to open its 2,000th store, while Meiyijia, which entered East China in October, quickly captured the market within two months, and the new retail representative Bianlifeng has opened over 200 stores in the region. Across China, the convenience store industry is experiencing growth in store numbers and sales, with regional brands expanding and digital transformation becoming a key trend.

食品君
Brand Marketing

Mizone's New Product Exclusively Launched on JD New Channel, Why Was It Sold Out on the First Day?

Mizone is making headlines again in the food and beverage circle, not only for leveraging the 'Spring Sugar' event to launch new products and continuing the popularity of light beverages over the past two years, but also because the exclusive launch platform was the rapidly rising 'JD New Channel'. The speed of the new channel is irresistible: the product was shipped from Zhongshan on March 10, entered JD New Channel's warehouse on March 11, and was exclusively launched on JD's ZhangguiBao platform at 8 AM on Monday, March 13, selling out within hours.

食品君