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Articles by 郑志敏

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Management & Methods

Regional Manager: From Submachine Gun to Pistol

The transformation from market pioneer to market manager involves three steps: recognizing one's managerial role, continuously developing management skills, and refining the role through practice. However, for those accustomed to conquering markets with a 'submachine gun,' switching to a 'pistol' for management is challenging, as many regional managers admit they know how to sell but struggle with writing plans.

郑志敏
Brand Marketing

Regional Manager: Three Preparations for Taking Over a New Market

A former student sought help after being appointed marketing manager for the company's largest municipal regional market, despite his background in customer service. The author outlines three essential preparations for a regional manager taking over a new market: logical thinking, knowledge and skills, and empathy.

郑志敏