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Articles by 叶茂中
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World Cup Ads Criticized, Ye Maozhong Discusses 22 Misconceptions of Chinese Brands
Amidst the World Cup, Chinese advertisements have faced widespread criticism, with at least two from Ye Maozhong's team. This article republishes Ye's piece on 22 misconceptions about Chinese brands, offering insights into brand building and addressing consumer conflicts.
叶茂中Price War: You Fight Your Way, I Fight Mine
We must first break out of the chaotic battlefield of price wars and fight effectively on another front. Don't be fooled by the false purchasing power created by "price cuts"; instead, focus on your product's target consumer group, and you'll soon discover that beyond price competition, the market offers other opportunities.
叶茂中