Articles by 让发生的发声

Three Squirrels' Dead End

Amid the rise of new consumption, the snack food market has boomed, becoming one of the hottest sectors, with players enjoying the shortest growth path thanks to market dividends. However, as the race enters its mid-stage, players overly reliant on market dividends are experiencing accelerating pains, especially those engaging in blind expansion fueled by hot money, which is dragging them into a dilemma. This is mainly reflected in dependence on traffic dividends, frenzied SKU expansion and cross-sector moves, and a broad-brush approach to channels without a healthy profit model.