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Articles by 金铭
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Low Pay, High Pressure: FMCG Salespeople Trapped in a Decade-Old Rut
A veteran salesperson from a major FMCG company laments that the golden era of sales is over, with increasing pressure, stagnant wages, and constant scrutiny from both management and distributors. The root cause lies in capital's relentless pursuit of profit, leading to unrealistic targets and exploitative practices that leave salespeople with no good options but to endure.
金铭Distributors' Business Strategies Must Change!
The FMCG industry is becoming increasingly difficult, with declining sales, rising near-expiry products, longer payment cycles, and chaotic market prices. Traditional distributors are facing shrinking markets and fierce competition. To survive, they must focus on their unique advantages, avoid common mistakes like blind expansion and head-on competition with strong rivals, and instead find weak points in competitors, leverage transferable core capabilities, focus on advantageous areas with refined operations, and appropriately contract their business lines.
金铭Distributors Need to Rethink Their Channels
Emerging channels such as convenience chains, snack systems, and online platforms are significantly cheaper than traditional supermarkets, eroding sales for traditional distributors. Most distributors complain and worry but take no action. To thrive, they must correctly understand new trends, embrace new opportunities, and focus on key links in the sales chain.
金铭