Brand Marketing
Annual Sales of 3 Billion Yuan: The Story Behind the Viral Success of Li Ziqi's Luosifen and the Chinese-style Rise of New Brands
The viral success of Li Ziqi's brand of Luosifen is the result of six years of groundwork laid by both the government's visible hand (licensing and local standards) and the market's invisible hand (industrialization and e-commerce). This represents a typical path for the rise of new brands in China.
徐建凤