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Articles by 成如梦

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E-commerce & Instant Retail

The Endless War of Online Supermarkets

More than a decade on, the online supermarket track, once hailed as 'highly promising', still has only JD and Tmall as heavyweight players. A source close to both told Yilan Business that Tmall Supermarket's 2022 sales were around 160 billion yuan, up 33% year-on-year, while JD Supermarket's were around 300 billion yuan, up 11%. Other industry estimates put Tmall Supermarket's 2022 sales at around 100 billion yuan and JD Supermarket's at around 300 billion yuan.

成如梦
Consumer & Categories

Genki Forest, Escaping from Sparkling Water

Genki Forest is facing challenges from beverage giants, with its revenue growth slowing and its sparkling water product reaching a bottleneck. The company has invested in 11 projects in two years and is expanding into new categories and channels to find a second growth curve.

成如梦
E-commerce & Instant Retail

The War Between Taobao and Douyin Has Reached a Critical Stage

Four years ago, when Taobao leveraged Douyin for traffic, neither side likely anticipated that their ally would quickly become a rival. On September 6, Uniqlo, which has long topped Taobao's Double 11 apparel sales, held its first livestream on Douyin, not just to clear inventory but also to showcase new products. This marks Douyin as Uniqlo's new battleground. In May, Adidas also brought new products to Douyin's "New Product Awards," achieving sales of 170 million yuan in just seven days. More top apparel brands are leaving Taobao for Douyin.

成如梦