Management & Methods
How Can Fuling Zhacai 'Squeeze' Out New Value?
Xin Ba's remark that 'Lao Gan Ma is also a prepared dish' has once again brought traditional condiment companies into the public eye. As people re-examine the side-dish industry, it's easy to see that Fuling Zhacai, which has a long history like Lao Gan Ma, is inevitably caught in a survival crisis and the pains of transformation. At the end of 2023, Zhou Binquan, who had led Fuling Zhacai for 23 years, handed over the top position to Gao Xiang, a chairman born in the 1980s. With the change in management, Fuling Zhacai is now thinking about how to 'squeeze' out new brand value.
晨曦