AUTHOR ARCHIVE
Articles by 锌刻度
Browse 11 New Distribution articles by 锌刻度.
Published articles
11 articles · Page 1 of 1
Opening a Store Is Easy, Keeping It Open Is Hard: Are Snack Collection Stores a Trend or a Bubble?
In 2023, snack collection stores are expanding rapidly, with brands like Zhao Yiming Snacks and Snack Youming attracting capital, and store counts growing aggressively in lower-tier markets. However, as competition intensifies, the industry faces challenges of low margins and high operational difficulty, raising questions about whether this is a sustainable trend or a bubble.
锌刻度Fresh Food E-commerce in 2022: Forced to 'Give Up,' Yet Still Able to Mount a Conservative Offensive?
From the年初 rush to enter prepared dishes in search of new paths to the year-end release of Miss Fresh's delayed 'huge loss' report, the fresh food track's 'Mercury retrograde' period has been exceptionally long. This year, with external capital becoming more cautious and industry competition intensifying, the fresh food e-commerce track has frequently heard 'contraction' voices, with a clear trend of accelerated decline, and massive layoffs and cost reduction becoming a common consensus in the industry. Among them, the former leading platform Miss Fresh has had the hardest time, first drastically reducing business to 'survive by cutting off an arm,' then trying every means to keep its 'listed company' title, yet still deeply mired in the dual shadows of huge losses and debt disputes. In the mixed fresh food e-commerce track, what is the foundation for survival for all players: seeking financing to continue 'burning money,' optimizing supply chains to improve quality, seeking new turns in lower-tier markets, or developing private label products for differentiated competition?
锌刻度Young People Who Can't Afford Qiaqia Are Willing to Be 'Suckers' for New-Style Roasted Nuts?
Despite reporting revenue and profit growth in H1 2022, Qiaqia Food's stock price fell sharply, reflecting waning investor confidence. Meanwhile, new-style roasted nut brands like Xueji and Panda Momo are gaining popularity among young consumers, but their high prices and marketing tactics are drawing criticism.
锌刻度The Second Half of Unmanned Retail: FMCG Tactics on the Left, Deep Channel Cultivation on the Right
The once-cool unmanned retail industry is now warming up. The brand 'Cai Fangbian', which bet on the unmanned retail track, recently received 5 million yuan in angel round financing. Amid repeated pandemic outbreaks, pre-made dishes delivered via unmanned retail have become a good near-field retail business. In May, Beijing Youbo Online Technology Co., Ltd. formally submitted its IPO prospectus to the Hong Kong Stock Exchange, again aiming for the 'first vending machine stock'. Additionally, FMCG beverage companies such as Coca-Cola, Nongfu Spring, and Genki Forest have increased their bets, accelerating the deployment of smart cabinets.
锌刻度MissFresh 'Sells Cheap' Its Convenience Purchase Business, but Is Unmanned Retail About to Make a Comeback?
MissFresh's convenience purchase business was acquired for 30 million yuan, a stark contrast to its previous funding of $197 million. The acquisition has sparked debate about the future of unmanned retail, which faces challenges like theft and poor consumer experience despite its potential.
锌刻度"One Whole Root" Goes Viral: Lawson Profits from Traffic, Resellers from Price Differences?
A 19.9 yuan anti-all-nighter drink that people dare to buy but not drink? The summer of 2022 hasn't officially arrived, but beverage companies are already signaling their competition for market share. Lawson has recently gone viral with its "One Whole Root Anti-All-Nighter Ginseng Water," which appeals to young people's "punk wellness" trend, selling out quickly in many stores.
锌刻度Giants Stop 'Throwing Money': Is Fresh Food E-commerce at a Turning Point?
Shihuituan, labeled with 'layoffs', 'city closures', and '90% business contraction', is temporarily exiting the market, signaling an end to the habit of fresh food e-commerce platforms splurging on user subsidies. Players in the fresh food sector seem to realize that community fresh food markets built on heavy subsidies are unreliable, and the industry is at a turning point.
锌刻度Everyone Wants to Be an Internet Celebrity Through Marketing—So Who Still Takes Food Seriously?
As internet-famous food brands like Genki Forest repeatedly apply marketing templates to new products, the industry increasingly prioritizes marketing over craftsmanship. This article questions whether traditional food makers' dedication to quality is being lost in the rush for quick wins.
锌刻度Offline Supermarkets 'Counterattack' Fresh Food E-commerce
Fresh food e-commerce has suddenly entered a period of ebb, while offline supermarkets, which were expected to lose business, have already sounded the charge. By leveraging mini-programs, they have found a new path of online-offline synergy, winning back consumer favor.
锌刻度Nongfu Spring IPO Sparks Debate: Product vs. Marketing Gap, Who's Right?
Nongfu Spring's IPO prospectus reveals a stark contrast between its high marketing spending and low R&D investment, reigniting the debate on whether product or marketing matters more. Despite its successful marketing-driven growth, industry experts warn that relying solely on marketing without product innovation may not sustain long-term success.
锌刻度Is Wahaha's Nostalgia Worth 600,000 Yuan for a Milk Tea Franchise?
On July 27, Wahaha opened its first direct-operated milk tea store in Guangzhou, with Zong Qinghou attending to taste products and propose development concepts. However, despite the new direct store, several franchise stores had already appeared, and Wahaha's official Weibo stated that the milk tea project is not directly operated but authorized to partners. As the 33-year-old brand faces aging concerns, its foray into the competitive new tea market raises questions about whether nostalgia alone can sustain franchisees.
锌刻度