Brand Marketing
A Nearly Vanished Domestic Skincare Brand Achieved 15.9 Billion Yuan in Sales in 17 Years!
An 80-year-old domestic skincare brand, once on the verge of disappearing, has successfully revived by first targeting middle-aged consumers through supermarket channels, then expanding to younger demographics with innovative marketing. By 2017, its annual sales reached 15.9 billion yuan, making it a leader among domestic brands.
KTzhou