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Articles by 聂必权
Browse 2 New Distribution articles by 聂必权.
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The Second Half for Distributors: Not Distribution, but Operation
This article is adapted from Nie Biquan's keynote at the CFC2026 11th FMCG Conference, where he shares Baihui Commerce's journey from brand distributor to category operator. The company emphasizes that the industry is shifting from distribution to deep operations, focusing on turnover rate over gross margin, and building win-win partnerships with both manufacturers and retailers.
聂必权Distributors: In the Era of Thin Margins, Profit is Designed
Baihui Trading's mission is to become China's most professional category supply chain, with a vision of providing Chinese families with better, healthier, and more environmentally friendly products. Despite challenges in the micro-profit era, the company maintains double-digit growth through strategic planning, focusing on category management, and designing profit structures.
聂必权