Articles by 郝聚民

Brand Owners' Internet Era Transformation: Either Specialize or Platformize

The internet has reset the business coordinates, and we are still holding maps from the previous era; using maps from the industrial civilization era cannot locate us in the internet era. When determining strategic positioning, companies must choose either low cost or differentiation; the worst strategy is the 'sandwich cookie' strategy, which is neither low cost nor differentiated. Over the past 30 years, Chinese companies have followed the low-cost logic to conquer global markets, but now they face a new choice: specialize or platformize.