Articles by 俞 雷

The Secrets of New Marketing

The world has changed. If new marketing, which began in the internet era, initially focused on promotion, then in the mobile internet era, especially after the integration of mobile payments, it has completed a closed loop from promotion to sales. New marketing based on communities and social sharing is increasingly showing its significant differences from PC internet-era models and first-generation website and app e-commerce. The rapid success of Meituan, Pinduoduo, and Didi, as well as the popularity of VIPKID, Luckin Coffee, and ofo, with occasional failures, demonstrates that the new marketing model, based on the actual operations of these brands, is increasingly revealing its successful path and patterns.