AUTHOR ARCHIVE
Articles by 调料人都在关注的
Browse 4 New Distribution articles by 调料人都在关注的.
Published articles
4 articles · Page 1 of 1
Behind Lao Gan Ma's Declining Performance: Has the 'Big Distributor System' Reached Its End?
According to the 'Top 100 Private Enterprises in Guizhou' list, from 2016 to 2021, the revenue of Guiyang Nanming Lao Gan Ma Flavor Food Co., Ltd. (hereafter 'Lao Gan Ma') was approximately 4.549 billion yuan, 4.447 billion yuan, 4.389 billion yuan, 5.022 billion yuan, 5.403 billion yuan, and 4.201 billion yuan respectively. In particular, in 2021, Lao Gan Ma's revenue hit a six-year low, down about 22.25% year-on-year from 2020. Given the current market conditions, Lao Gan Ma is facing unprecedented challenges, especially its long-held 'big distributor system' channel model, which seems no longer suitable for the current era.
调料人都在关注的The Rise of "Hex Technology": Can Zero-Additive Products Ride the Wave?
Recently, some video bloggers have used food additives to concoct common foods, sparking the viral trend of "Hex Technology" online. This has raised questions about whether zero-additive products will gain more popularity amid growing consumer concerns about food additives.
调料人都在关注的Haitian Distributors' 'Three Axes': Can They Still Cut Through Today's Market?
During the bonus period, business was easy; after it ends, business becomes hard. Twenty-five years ago, condiment distributors could make money by simply shipping goods for any brand. Five years later, a Haitian salesperson convinced a Hengshui distributor to take on the brand, promising regional dominance. Now, as the market shifts to a zero-sum game and pandemic disruptions persist, can Haitian distributors' traditional tactics—pull, push, and gamble—still work?
调料人都在关注的The Flip Side of Distributor Profits: Internal Friction
A distributor reveals that despite high gross margins, profits can vanish due to internal inefficiencies. The article outlines how mismanagement of people, money, and goods leads to hidden costs, and emphasizes the importance of controlling internal friction to maintain profitability.
调料人都在关注的