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Articles by 崔德乾
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Why Is It That All Purified Water, Some Sells for 2 Yuan, While Others Sell for 38 Yuan?
A 500ml bottle of purified water can be priced at 2, 3, 5, or 38 yuan. Why? Pricing is a strategy! It involves brand positioning, market opportunities, product features, and user perception. Pricing not only determines the customer base, competitors, and internal and external profit distribution, but also the allocation of core resources.
崔德乾In the New Retail Era, How to Resolve the Manufacturer-Dealer Game?
Will new retail take the place of manufacturers? How does community marketing reshape manufacturer-dealer relationships? In the intelligent interconnected era, where is the manufacturer-dealer game headed? The author's answer: compete for the C-end, create customers, and focus on the industry chain. The new manufacturer-dealer relationship will move from 'game' to 'symbiosis'.
崔德乾