Brand Marketing
The 'Simp Economy' Is No Longer Selling
In daily consumer goods, men's purchasing power has long been questioned as being inferior to that of dogs. If businesses want men to spend frequently, the best marketing is 'paying for the one you love.' Whether it's cosmetics, flowers, or luxury items like branded bags and jewelry, the users are women, but a certain proportion of the bill is paid by men. Online, this behavior of spending money to please the opposite sex is called the 'simp economy.' Now, this consumption behavior is facing challenges. Perhaps due to the overall economic environment, simps' expectations for love have also declined. Facing tight wallets and high sunk costs, men's spending on courtship is decreasing. In contrast, they are spending more money on pleasing themselves.
续紫君