Brand Marketing
From Zong Qinghou to Zong Fuli: Can Wahaha Rise from the Ashes?
Recently, Zong Fuli was appointed as the head of Wahaha Group's Public Relations and Brand Department, which is interpreted by the industry as a prelude to her full takeover of Wahaha. For over a decade, the Wahaha scepter has been held by Zong Qinghou on one end and his daughter Zong Fuli on the other. Meanwhile, the joint distribution model that once made Zong Qinghou proud is now facing challenges from the internet in the information age. How can Wahaha achieve rebirth and find a way out?
邓大洪