Brand Marketing
Consumer's Choice for a Decade: How Master Kong 'Wins' Consumer Mindshare
Over the past decade, despite dramatic changes in the Chinese market and the rise and fall of brands, Master Kong has maintained its brand resilience and consistently secured a place in consumers' shopping baskets. According to Kantar Worldpanel's 2022 Brand Footprint report, Master Kong has been named one of China's top ten most chosen brands for ten consecutive years.
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