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Articles by 不止十一人
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Carrefour Flagship Store Closes, Supermarkets Face 'Moment of Life or Death'
External pressures from e-commerce and group buying have overwhelmed traditional supermarkets like hypermarkets, exposing their outdated profit models and product selection management. How can offline retail, caught in massive commercial inertia, avoid becoming a giant ship hitting an iceberg? On March 31, Carrefour's store in Zhongguancun, Beijing, officially closed after 18 years of operation.
不止十一人Yonghui's Pivot: Abandoning High-End Route, Betting on Affordable Warehouse Stores
Yonghui Superstores, in urgent need of turning around, has made a 180-degree shift in its business format direction. After abandoning the high-end new retail route represented by 'Super Species,' Yonghui has opened warehouse stores featuring affordability and accessibility. From the first store in Fuzhou, within just five months, Yonghui has opened over 50 warehouse stores nationwide, covering more than 10 provinces and regions. Meanwhile, Super Species, which once received substantial resources, has been seeing store closures.
不止十一人Field Research on Community Group Buying: Not Just Because of Low Prices
Every dish sold through community group buying carries hidden costs that are invisible but cannot be ignored. At 4 p.m., the business hours of Tianjin Jinghai Hi-Green Wholesale Market are coming to an end, and the bustling main market has quieted down, with most stalls empty. But if you walk deeper into the market, behind a wooden board reading 'Help Wanted', in a row of temporary warehouses, the battle has just begun. Workers are coming and going, repacking and sorting large quantities of vegetables, labeling them with 'Duoduo Maicai' tags. Hi-Green...
不止十一人How Hard Is It to Sell Baijiu to Young People Who Don't Want to Drink It?
Baijiu brands face a dilemma: should they tame young people's picky tastes or create baijiu for them? Luzhou Laojiao recently dissolved two young-consumer-focused subsidiaries, highlighting the challenge. Meanwhile, young people are engaging with baijiu through stocks and funds, but their consumption preferences lean toward other alcoholic beverages.
不止十一人