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Articles by 戈军珍
Browse 28 New Distribution articles by 戈军珍.
Published articles
28 articles · Page 2 of 2
Three Questions for Distributors: 'Where Is Your Future Path?'
As circumstances change, we must adapt or fall behind. Many distributors want to excel at both the 10,000-meter run and the 100-meter sprint, but one requires endurance and the other explosive power—can they be the same? Under the new situation, distributors' way forward is to change according to the trend. The trend guides our future development and direction. We should think strategically about each path, whereas previously we used tactical thinking for transformation.
戈军珍A Question for Distributors: "Can Your 'Old Path' Still Be Walked?"
Distributors are facing a new era, and old strategies like relying on large market areas, multiple product lines, or waiting for manufacturer support are no longer effective. The article urges distributors to adapt to the 'J-20 era' and focus on terminal customers rather than outdated practices.
戈军珍Internal and External Woes: Distributors Having a Hard Time!
Distributors face mounting pressures from manufacturers, competitors, terminals, internal operations, and their own mindsets. The article uses the metaphor of a wild rabbit that dies from following its old path, illustrating how distributors' reliance on past experience and outdated methods leads to failure in a rapidly changing market.
戈军珍The Business Environment Has Changed Dramatically, Are Distributors Still 'Stubbornly Unaware'?
Information dissemination means that everyone—our competitors and our customers—gets information at the same speed as we do. If we continue to rely on information asymmetry to make a living, we will find it very difficult. Many distributors started their businesses ten, twenty, or even thirty years ago, or in the late 1980s, when the business environment was vastly different from today's. Now, the operating environment for distributors has undergone earth-shaking changes. To be honest, distributors are in a very difficult position, even more so than manufacturers.
戈军珍