AUTHOR ARCHIVE
Articles by 单仁
Browse 2 New Distribution articles by 单仁.
Published articles
2 articles · Page 1 of 1
Brand Aging and Low Sales: How Want Want and Liushen Florida Water Turned It Around
Shanren Xing, a media outlet focused on SME growth, discusses how traditional Chinese brands like Laoganma, Want Want, and Liushen have used cross-industry marketing to rejuvenate their images and boost sales. The article suggests that SMEs should learn from these strategies by creating buzz, continuously adding value, and maintaining brand relevance through product extensions.
单仁Can the Bottom-Out Elimination System Really Reduce Business Losses? Stop Dreaming!
In management, there is an interesting law called the 'wine and sewage law': no matter how pure the wine or how large its proportion, it is the small spoonful of sewage that determines the outcome. Every enterprise inevitably has 'sewage-type' employees, and while many companies resort to a bottom-out elimination system, some executives argue that focusing on the top performers is more effective, as they are the ones who truly drive performance.
单仁