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Articles by 关丹丹
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Selling 980 Million Chicken Feet: What Gives Him Confidence?
He thought he would run a hotpot business for life, but unexpectedly ventured into pickled pepper products, losing four hotpot restaurants and his house in the process. Through persistence, he turned chicken feet into a 900 million yuan business. He is Lu Youzhong, the head of Youyou Food.
关丹丹He Bet His Entire Fortune at 40, and 14 Years Later Laughs with 5 Billion: Stay True to the Original Aspiration
A Chinese language teacher started a soy sauce factory, investing 48 million yuan to build an 1.8 billion yuan business, and entered the top three in the seasoning market. This is Yang Zhen, founder of Jiajia Soy Sauce. Born in December 1962 in Ningxiang, Hunan, Yang Zhen faced hardship early when his father died when he was seven. His mother raised five children alone, and Yang Zhen, determined to improve their lives, eventually left teaching to pursue business. After years of struggle, he founded Jiajia Soy Sauce in 1996, focusing on high-end products. Through innovative marketing and a successful CCTV advertising campaign during the SARS outbreak, he expanded nationally. Later, he introduced 'Noodle Fresh' soy sauce, which became a hit. By 2012, Jiajia was listed on the Shenzhen Stock Exchange, and by 2016, revenue exceeded 1.8 billion yuan.
关丹丹