Brand Marketing
Dingdong Maicai 'Under Siege'
Recently, major companies have been fiercely competing in the instant retail battlefield. Meituan launched a new brand 'Flash Purchase' to directly challenge JD's 'Seconds Delivery'; Taobao Tmall's instant retail business 'Hourly Delivery' upgraded to 'Taobao Flash Purchase', offering consumers drinks like Heytea and Luckin for 3-4 yuan. On May 16, Dingdong Maicai released its Q1 2024 financial report, with revenue of 5.48 billion yuan, up 9.1% year-on-year; Non-GAAP net profit was 30 million yuan.
张语格