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Inside and Outside the Brand | Ajinomoto vs. Meihua Bio: The Billion-Dollar Battle of China and Japan's "MSG Kings"
Condiments are a track that can produce giants, but giants are not content with just condiments. This is true in both China and Japan, two highly similar consumer markets. Japan's Ajinomoto and China's Meihua Bio both were condiment giants, and coincidentally, both established themselves through MSG. MSG, as a controversial presence in condiments, has faced food safety scandals in both countries, putting Ajinomoto and Meihua Bio, as "MSG Kings," at the forefront. Fortunately, they have always seized new opportunities presented by the times, becoming symbols of long-term growth.
青翎Flavored Milk: Gathering Dust on the Shelves
While ambient white milk has regained consumer attention through functional additions and milk source innovation, and low-temperature fresh milk continues to win over consumers with its nutrition and freshness, flavored milk has been underperforming, with its market share shrinking since 2012. This downturn is also reflected in brand financial reports, such as in 2022 when China Want Want saw growth in all categories except its dairy and beverage business, which declined by over 10%, with Want Want Milk accounting for 90% of that segment; similarly, Li Zi Yuan, known for its 'sweet milk,' experienced declines in both revenue and profit in 2022.
青翎The Frenzied Goat Milk Market Is Far from a Bull Market
The rapid growth of goat milk in recent years has raised market expectations, leading to continuous expansion of upstream production capacity, while downstream consumption has been lackluster over the past three years, unable to absorb the large volume of upstream supply. The imbalance between supply and demand, coupled with price wars, has led to a rapid spread of price cuts. The goat milk powder market has already seen a wave of price reductions, and industry insiders predict that the price war will be difficult to curb in the short term, with this year being a cold winter period.
青翎Discount Stores Shed Their 'Near-Expiry' Label
Whether it's near-expiry or profitable hard discount, it's clear that price has become a key indicator of consumer purchasing behavior globally. These players aim to build a larger retail ecosystem.
青翎Annual Sales of 2.2 Billion Yuan: How Can a Bag of Noodles Support an IPO?
In the consumer sector over the past two years, the kitchen has been a common scene, with smart kitchen appliances, condiments trending on social media, and prepared dishes booming all year. In contrast, traditional staples like rice, flour, and oil have been lukewarm, much like their position in young people's kitchens, tucked away in corners. Recently, food company Xiangnian Food filed for an IPO on the Shanghai Stock Exchange. If successful, it will become the second listed noodle company on the A-share market after Kemen Food.
青翎Instant Noodle Giants Converge: Is Boiled Water the Next Battlefield for Bottled Water?
Following purified water, natural water, and mineral water, the 'battle of the gods' in the boiled water market is intensifying. Recently, Uni-President launched its new product, GQ Cold Boiled Water, marking the entry of the instant noodle trio—Jinmailang, Master Kong, and Uni-President—into this segment, alongside other giants like Nongfu Spring and Want Want.
青翎Snack Track: Where Is the National Snack Trend Heading?
From product, marketing, channel, to supply chain, snack brands are tested not just by single-point breakthroughs but by comprehensive capabilities to survive the long, snowy slope. With the market size growing from 410 billion yuan in 2010 to 1.1562 trillion yuan in 2021, the leisure snack industry remains a prime track, and new players and traditional giants are vying for leadership.
青翎Behind the Billion-Yuan Zongzi Market: Old Brands and New Players in Fierce Battle
A tiny zongzi ignites a fierce battle in the billion-yuan market every Dragon Boat Festival. But after the battle, questions remain: how to break seasonal limits, how to turn internet fame into lasting popularity, and what stories can be told beyond zongzi.
青翎