Articles by 张路璐

Comparing Three Squirrels and Qiaqia: Who Is More Worth Learning From for New Consumer Brands?

As consumption upgrades and the new generation becomes the main consumer group, many existing brands will be replaced by emerging ones. Meanwhile, due to personalized and niche consumer demands and fragmented traffic, the market share of leading brands will be gradually taken by numerous small and medium brands that cater to niche needs. Panda Capital continues to be optimistic about the new consumption field and has made systematic investments, including customized vitamin DTC brand LemonBox, light luxury eyewear platform Coterie, subscription-based weight management brand Dongchi, and others.