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Articles by 张鑫
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How FMCG Products Make You Spend More Through Display
FMCG companies use data-driven display strategies to influence consumer purchasing decisions, such as arranging products by color blocks or category to attract attention and increase sales. These tactics are based on consumer psychology and decision trees, and are constantly evolving to adapt to changing market trends.
张鑫How Mengniu, Mars, or P&G Use Product Displays to Make Consumers Spend More
The article explores how FMCG companies like Mars and P&G use data-driven display strategies to influence consumer behavior and increase sales, such as Mars's finding that mixing different M&M's colors can lose 16% of sales, and P&G's shift from vertical to horizontal displays in its SBD 4.0 initiative. It also discusses the role of consumer psychology and decision trees in display design, and how different brands and channels have varying display needs.
张鑫