Articles by 司马正树

Three Major Initiatives of Japanese Mainstream Supermarkets in Developing Private Brands

After the pandemic in 2022, Japan gradually experienced price hikes, and by 2025, a new wave of price increases surged. According to a survey by Teikoku Databank, about 20,034 products will see price increases by November, surpassing the total of 12,520 products in 2024, indicating a long-term trend. In response, major Japanese supermarket chains are accelerating their private brand (PB) strategies through three initiatives: integrating PB systems with low-price entry points, redefining value to tap into potential consumer needs, and advancing SPA (Specialty store retailer of Private label Apparel) manufacturing retail to build a new product power system based on "PB+SPA".