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Relied on One Drink for 30 Years, Has the Once National Brand Been 'Rolled' to Death by Internet-Famous Brands?
Convenience store freezers and supermarket shelves are the arena for beverage products. Through the glass doors, one can see the evolution of products in the beverage track from the colorful bottles. Among them, dairy drinks seem to always hold a place. This category, once glorious as a 'milk substitute' for many years, can be called a 'national-level' product in the hearts of many post-80s and post-90s generations. Why say 'once'? Because after a period of brilliance, they have inevitably fallen into silence, such as Li Zi Yuan, which dominated for 30 years with a sweet milk drink.
曾有为Annual Revenue Exceeds 28 Billion! Liby, the OEM Detergent Giant, Aims Higher with New Chairman
Some may overlook small profits, but certain enterprises thrive on everyday consumer goods. Daily necessities are the most frequently used and replaced products; despite low unit prices, they enjoy high repeat customers, akin to small profits but quick turnover. Detergents, laundry liquids, powders, shower gels, shampoos, toothpaste—these are all daily chemical products, and giants like Liby, Nice, Blue Moon, and foreign brands Unilever and P&G have been quietly profiting for decades. Many assume these old brands have faded, but they are actually still making money quietly.
曾有为