Brand Marketing
From SanDunBan, ZiHaiGuo, LaMianShuo... How New Consumer Brands Choose Their Categories
In the consumer goods investment circle, the category selection of a brand is highly valued, as it largely determines the brand's future potential, even leading to the saying 'category determines the world.' From successful new consumer brands in recent years, we can summarize some regularities about category selection, including several common approaches, which the author boldly analyzes below.
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