Articles by 王深圳

Tsingtao Beer's Blue Army: Innovation Makes Marketing Self-Promoting

Tsingtao Beer's Innovation Marketing Headquarters, known internally as the 'Blue Army,' has attracted attention since its inception with a series of marketing moves that generate their own buzz and traffic. The Blue Army focuses on understanding millennial needs, launching innovative products like full-wheat white beer, and exploring new channels and business models, including cross-industry collaborations and private customization.