Consumer & Categories
Dairy Expert Song Liang: Why the Rise of 'Milk Bars' Is Inevitable and a Trend
Song Liang, a senior dairy analyst, argues that the rise of milk bars is both inevitable and a trend, as they meet the objective needs of China's dairy industry, expand consumption channels, satisfy consumer demand for fresh milk, increase dairy farmers' income, and invigorate the market. He emphasizes their role in promoting pasteurized milk in third- and fourth-tier cities and suggests that standardization and regulation are key to their sustainable development.
宋亮