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Articles by 贾永顺
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What Pitfalls Should Distributors Avoid When Building Their Own Supermarket Channels?
Distributor transformation is a key trend in the FMCG sector. Jia Yongshun, General Manager of Jintong Company, shared insights on pitfalls to avoid when distributors open fresh food supermarkets, covering product positioning, layout design, and marketing.
贾永顺Consolidating the Trade Foundation, Seeking New Breakthroughs in Retail Development
In a county in Xuzhou with a permanent population of only 700,000, a distributor represents nearly 20 first-tier brands such as Haitian, Niulanshan, Yili, Mars, Nice, Unilever, P&G, and Yunnan Baiyao. Adhering to offline development, he achieved a 40-fold sales increase in 6 years and opened 6 supermarkets of over 800 square meters in one year. How did he do it? What tools did he use? What changes did he make? Listen to Jia Yongshun, General Manager of Jintong Trading Food Co., Ltd., tell how to maintain high growth in the field of commercial circulation. From diversified operations to team building, Jintong Trading has gone through three development stages, from initial single-product single-operation to multi-brand multi-category divisional operation, and then to related diversified industrial operation.
贾永顺