Management & Methods
How to Sell Sincerely in an Era of Rational Consumption?
Consumer behavior and mindsets are undergoing significant changes in today's market. What opportunities lie behind these changes, and what can businesses do? The following is the full text of the keynote speech: Consumers want good products that are safe, worry-free, and offer excellent value for money. As consumer awareness rises, they are becoming more rational and discerning, no longer easily spending money on unnecessary things.
陈立才、刘华明