Articles by 韦航

The 'IQ Tax' of Six Walnuts

Entering 2019, coconut palm coconut juice product packaging was deemed vulgar, sparking public outcry. The practice of pushing the boundaries of the Advertising Law in FMCG beverage marketing has long existed in the industry. Not only was coconut palm coconut juice's packaging considered vulgar, but earlier, Yangyuan Beverages' products were also sued by consumers for false advertising. Yangyuan's main product is Six Walnuts. Yangyuan's most well-known product is walnut milk, and the slogan 'Use your brain often, drink more Six Walnuts' has left a deep impression on consumers. Six...